Volvo opinion that participation in motorsport events contradicts the image that they want to ensure yourself: manufacturer of safe vehicles with low fuel consumption. But it is recognized that there is one sports series, the development of which they watched with great interest – Formula-E.
Volvo presently participating in competitions Swedish touring, as well as the Australian championship «V8 Supercars». However, the Swedes have already announced that upon the expiration of the contracts cease to participate in them. After 2016 Swedish car brand wanted to leave the only competition in which to participate, the world regatta Volvo Ocean Race. Firstly, it is environmentally friendly, promotes the unity of man and nature, and is more suitable for the premium automaker.
Alan Visser, senior vice president of Volvo, said in an interview Auto Motor und Sport, that premium brands such as Land Rover and Jaguar did not take part in any competition that does not spoil their image. However, Visser admitted that Volvo closely watching the Formula E, where the track out electric cars. Audience and coverage in the media of the championship so far are not as extensive, but it has a unique concept and great potential for promoting environmental technology driving. Moreover, according to Volvo, this series is more attractive in the quality-price ratio, so it does not imply high costs. For comparison Visser gave an example of endurance races where teams spend 20 million on the car, and coverage of the race only lasts 24 hours.