Toyota Motor Corporation (Toyota dzido: Smiling kabusikigaysya briefly: Toyota logo – «Toyota») – the largest Japanese Automobile Company, also provides financial services and has a few additional lines of business.
Did you know that the famous Toyota logo is a relative of the loom?
Sakichi Toyoda, Kiichiro Toyoda’s father, who is the creator of the first car brand from a big family, really engaged in manufacturing automatic looms Toyota Automatic Loom Works.
In 1929 Kiichiro Toyoda traveled to Europe and the United States to study the automotive industry and in 1930 began to develop a gasoline-powered cars.
In 1933, two years before the appearance of the first car in 1935, the company set up a special department car, based on which, and worked as a designer. Therefore, the version according to which, emblem Toyota logo, is nothing like a thread, a needle has a right to exist.
Toyota logo Motor Co., Ltd. was established as an independent company in 1937. The book “Toyota logo: History of the first 50 years” as described by the process of creating a logo.
Kiichiro Toyoda, founder of the company has announced a competition for the best offer brand new icon and received more than 20,000 more options. The winner of the contest, became an option, consisting of katakana characters, which aired feeling. For simplify pronunciation and as a symbol of separation of business activities from family life, it was decided to give the company name became “Toyota” («Toyota» (ト ヨ タ)), since this version looks more aesthetically appealing, and the number of strokes needed to write it, is eight. A, eight in Japan – is considered a lucky number, bringing luck and prognostic increasing prosperity. Since then, the font has not changed.
Currently the group treats his character differently
Toyota logo, created in 1989, is an interweaving of three ellipses resembles a cowboy in a big hat.
In fact, the Toyota logo depicts three ellipses that represent the idea of the progressive development of the company. Central (smaller ellipse) – is “the heart of the client.” By the way, there are very few manufacturers that find a place in the logo for their clients.Horizontal ellipse – “the heart of alleged product.” The biggest uniting oval – this is the main idea and the mission of the corporation: technology development, acquisition of new innovative products.
The combination of these ovals symbolize the letter «T» – the first letter in the word «Toyota».
TOYOTA logo design also contains navzanie car brand. The letters T, O, Y, O, T, A are within emblem TOYOTA.
Space serving background, contains the idea of the global expansion of Toyota’s technology and its endless possibilities and new horizons, reveals to humanity.
In 2004, the trademark was modernized and became voluminous. The purpose of the changes was the expression of the main promises – excellent quality. The emblem is a three-dimensional image formed in the color silver metallic, and resembles the logo, which is mounted on Toyota cars. The logo in color «Toyota red”, to emphasize the identity of the colors of Toyota logo.
In 2005, after the new logo on the cars Toyota logo AYGO Toyota trademark undergone appropriate changes. Were slightly altered proportions, logo and color gained greater depth.
Here’s a little philosophical and very soulful interpretation of the world famous company logo Toyota.
14 management principles in Toyota logo (Toyota Production System)
Make management decisions, taking into account the long term, even if it is detrimental to short-term financial goals.
Process in a continuous stream helps to identify problems.
Use our “pulls” the scheme to avoid overproduction. Organization of the work of production requires the consumer to get what he needs at the right time and in the right quantity.
Aligns the scope of works. In order to create the right lean production and to improve the quality of service, it is necessary to align the production schedule is not always strictly following the order of receipt of orders.
Stop production if required quality.
Common tasks and delegation of authority employees – the basis for continuous improvement.
Use visual inspection to ensure that no problem has not gone unnoticed.
Use only reliable, proven technology.
Grow leaders who thoroughly understand the business, live the philosophy, and teach it to others.
Educate exceptional people and teams who practice corporate philosophy.
Respect your partners and suppliers, confronting them with difficult problems and help to improve.
Want to understand the situation – look at all the eyes.
Make decisions slowly, thoroughly considering all options.
Make your company Toyota logo a learning organization by relentless analysis and continuous improvement.