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Manual BMW concerned interests of the parties to a private individual data collected

Manual BMW concerned interests of the parties to a private individual data collected

Manual BMW concerned interests of the parties to a private individual data collected

Every modern BMW car is equipped with a wireless module, which is able to record a variety of information, including data on the position, velocity, acceleration of the car and even the number and age of passengers. Every modern BMW car is equipped with a wireless module, which is able to record a variety of information, including data on the position, velocity, acceleration of the car and even the number and age of passengers.

BMW head of sales and marketing, Ian Robertson expressed concern about the growing interest of third-party companies to telematic data, which captures on-board automotive electronics. About this newspaper Financial Times.

Top manager said that many firms from the “Silicon Valley” and the advertising agencies are turning to BMW with a request to sell the collected customer data to demonstrate the full potential, which opens with access to this information, but the leadership of the Bavarian company refuses.

According to Robertson, every modern car BMW is equipped with a wireless module, which is able to record a variety of information, including data on the position, velocity, acceleration of the car and even the number and age of passengers (this information can collect weight sensors included in the airbag system) . BMW protects stored machine performance, but any transfer of data is subject to interception.

BMW Head of Marketing gave an example in which the advertising agency wanted to know how long the engine of the machine worked, whether there children on board and where the car is located geographically – after a three-hour trip nearest “McDonald’s” may be the way, as a child at this time hungry.

Interviewed by the publication, experts believe that the problem of preservation of data stored in cars, it becomes increasingly important for all automakers who unanimously ready to develop a method for protecting data – nobody wants to be the first company whose machine hack and steal private information.

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