Hyundai has made clear it wants to start making serious performance models, which encompass under the name N. To do this, what better than signing one of the most market expert’s men, Albert Biermann, BMW M chief engineer. The German leaves 57 M to switch to the N, but will also be immersed in sports projects Kia brand vehicles belonging to the Hyundai group.
Biermann try to translate his knowledge and management in Korean sports models. Thus, an expert in the field, both Hyundai and Kia models can be developed further to European taste, which can stand up more seriously European rivals. The executive is also responsible for defining product strategy and marketing of these sports models for Europe.
Hyundai and Kia have demonstrated that progress is necessary to become the best. Its current chief designer Peter Schreyer is, who came from another major German brands Audi. With more competent sports models get both brands improve their image and improve margins. From this union they can get very interesting projects and in a few years we could be really appealing to sports models, comparable to models of both brands in recent year’s evolution.
After more than 30 years working at BMW in April Albert Biermann begin its work in the R & D group in Seoul, South Korea.