Change the naming system is something that is becoming fashionable for two reasons, restructuring the range and provide customer how models are organized within the range of a simple form. There are brands that are impossible to decipher why some denominations. A clear example is McLaren, who has announced that its latest model called Sports Series. Does anyone understand anything?
Caterham present three models in 2015 and restructured its range
But let’s focus on the protagonist of this article, Caterham. The British craft manufacturer plans, according to the British magazine Autocar, presenting three new models in 2015 and restructure its range with a new naming system will be based on the specific power, is horses per tonne. Two of the current model range has this designation, 160 and 620R, and between three new models appear.
These three new models Caterham will be, say, a kind of restyling of existing models with minor cosmetic tweaks and mechanical improvements. They also disappear from the denominations range as Superlight, Roadsport and Supersport, keeping only the CSR label for the most effective model maker. Starting next year, taking into account this information, two surnames, S and R, which will identify various option packages, appear.