With the arrival of a new president, Johan de Nisshena, Cadillac has made some serious steps to change strategy. American automaker decided to move the headquarters of the marketers in New York, rename fully lineup, and now de Nisshen Cadillac says the desire for efficiency and environmental friendliness.
Chapter premium brand said that by the end of the decade range of Cadillac models will increase to eight, five of which will appear in the new brand segments. New items will be easier, since it is one of the most important aspects in the automotive industry today, providing an economical and fuel consumption, and improved dynamic performance. De Nisshen noticed that the main thing in this case – the optimal selection of materials – steel, aluminum or carbon fiber – and apply them in the right place at the right time. President Cadillac also believes that dwell on just one material, and build the car entirely of aluminum, such as it did with the new Ford F-150 is not advisable, because each of the materials offers its own advantages.
In addition to the ease of new products, the entire range can vary greatly due to the technology of plug-in hybrids. Such studies are now held in the parent corporation General Motors. But to start, Cadillac introduced in equipping cars stop-start system, which contributes to economical fuel consumption and reduce toxic emissions. For the first time, the system will appear on the Cadillac at the end of 2015, but it is not clear on what kind of model.